shenzhen san altar tech co.,ltd-k8凯发

on june 23, the first dolby cinema opened in dalian. at the same time, wanda cinema's film market has signed a strategic cooperation agreement with dolby. wanda cinema will open 100 dolby cinemas in two years. currently, there are about 200 dolby cinemas under construction in the world, while dolby has signed a strategic cooperation of 100 dolby cinemas with wanda in china. this global cinema equipment provider has started its own trot in china. before dolby cinema, wanda had already cooperated with imax company in imax hall. when "warcraft" was released, wanda had 153 imax halls and 2016 wanda would have 200 imax halls. this time wanda cinema signed a contract with dolby, which added a new brand to wanda cinema's high-end cinema.

doug darrow, president of dolby greater china, said that dolby's unique advantages are mainly in the following aspects: first, image technology, called dolby vision, brings a high contrast ratio of 1 million: 1, 500 times that of ordinary images. the second point is dolby's panoramic sound technology, which brings vivid sound to the audience. dolby cinema has a very unique design. before entering the cinema hall, the audience will go through an iconic dynamic audio-visual corridor to play the content of the upcoming movie, bringing the audience into the viewing atmosphere in advance. dolby's cooperation with wanda cinema, dolby is responsible for technology and persuading more directors to use dolby's influence technology, while wanda is responsible for the operation of dolby cinema. the specific cooperation mode is the split-account mode. at present, neither party is willing to disclose the specific split-account ratio. like dolby, the cooperation mode between imax and wanda, which also provide cinema audition solutions, is a split-account mode and a full split-account mode. it is understood that the so-called full split mode refers to imax providing a full set of equipment, while wanda cinema only provides cinemas, and both parties split the accounts according to the box office receipts of imax cinema. the cooperation between imax and wanda is very referential to dolby.