shenzhen san altar tech co.,ltd-k8凯发

two years ago, the movie market was always in an environment of self-entertainment. due to the particularity of its overall operation cycle, we seldom see colorful marketing strategies or innovation points like tv market or internet market. however, starting from the second half of last year, internet thinking began to enter the movie industry. upstream industry: the charm of investing in and buying shares in the content industry lies in the first half of this year. we have noticed that video media are turning to movie screens one after another. behind popular movies, video media are constantly appearing. at the same time, the layout strategy of upstream film industry has been started one after another.

as the closest movie link to consumers, the sale of movie tickets has always been the most concerned. the phenomenon of group buying movie tickets has also become a habit of movie audiences before watching movies. what is contained in the market of group buying movie tickets is the o2o mechanism of the movie industry. especially when the commercial value of o2o is continuously expanded, group-buying movie tickets, which used to be only branch products of group-buying websites such as mass media or us groups, are also paid more and more attention. in its current form, on the basis of traditional forces such as the original mass and the us troupe, some newly-developed vertical movie websites such as guevara and spider-web began to emerge one after another depending on their more professional and precise management strategies. internet giants such as taobao and wechat also showed great interest in this piece. among them, taobao's taobao movies have formed a clustered ticketing platform through direct cooperation with 6 ticketing websites such as walla, online ticket network and time network. however, wechat movie tickets are the most convenient online booking service for movie tickets provided by third-party users based on wechat bank cards, and preferential modes are reached through direct cooperation with cinemas. in addition, there is also a mode of direct cooperation with the filmmakers, such as "heart flowers and road releases" and "cat's eye platform", which launched a pre-sale activity half a month in advance. the cat's eye movie 9.3 yuan has opened an exclusive pre-sale of tickets for the first two days before the release of "heart flowers and roads". the event was held in 1,000 cinemas in 100 cities across the country.